GE prides itself on being ready for whatever the world throws at it, even if that "whatever" is an unexpected storm of cephalopods.

What do you do when the NFL players under contract to sell your product go on a player’s strike? Create a fake cop show for them to star in. 

Briefed to create a hard-working ad that sells a new kind of lightbulb, we embraced the challenge by putting a comedic twist on a tried and true format: the infomercial. 

As a result, we not only won One Show Gold (and a Silver for copywriting), but sold out of 6 months worth of lightbulbs in 3 days. 

Scientists tell us climate change is a pending catastrophe, so why aren’t we doing anything about it? We ran an experiment to explore the psychological roots of apathy, in an attempt to spur people into action.

We created a special Hunger Insurance just for gamers. If you have a “hunger accident” while gaming, you can file a claim with Snickers and we’ll give you a discounted Snickers.

We created a first-of-it’s-kind loyalty program that actually gave Pedigree customers loyalty in the form of a real life shelter dog.

GE is a great place for a young programmer like Owen to work. His family, friends, and the rest of the world just don’t know it yet.

Hungry World Cup Fans can get so distracted by the action that they forget other important things in their lives. So we created a fashionable clothing line to help them enjoy match time and quality time with loved ones at the same time.

When you have severe food allergies, eating the wrong thing can be deadly. To help people who don’t have food allergies understand what that feels like, we partnered with celebrity chef Ming Tsai to create the world’s most dangerous food truck.

Great machines from popular culture make a pilgrimage to join forces with the brilliant machines of GE.

American Family Insurance has made it their mission to help protect what people have achieved so they can fearlessly go after their dreams.

Instead of talking about helping people in our ads, we decided to dedicate the ads to actually helping real dreams come true.

If you’re going to make bold claims about your deodorant, you should be willing to test those claims with bears, wolverines, and terrified men running from wolves while wearing meat ponchos.

For the U.S. launch of the brand, we showed how Maltesers help you look on the light slide, even when you’re haunted by past awkwardness.

Tad has some cloud solutions to sell you. But unlike the solutions offered by Microsoft, his are a bit out of date.

Print campaign for the Burton Women's Team.

GE has created technology that makes planes, trains and power grids more reliable and interconnected. Which can be helpful -- especially if you're attempting a daring, action movie-style escape.

GE wanted to showcase the awesome stain-fighting power of their new washers. So instead of the usual product demos, we created a site where people could challenge them with ridiculous stain scenarios.

To convince teens that chocolate milk is the perfect post-workout drink we created a cutting-edge augmented reality game with a tie in to the Green Lantern movie. Using advanced technology that tracks player movements via their webcams, the game provides a series of specially designed challenges that allow players to see if they have what it takes join the Green Lantern Corps.

GE technology can be complicated and hard for the world to understand. So we decided to do some mini documentaries that focus on the creation of these amazing machines, and the innovative ways they are put to use.

Some Snickers radio ads, the first of which won a 2021 Radio Mercury Award for Creative Radio Spot.