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Judd Counsell
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Raining Octopuses - GE

GE prides itself on being ready for whatever the world throws at it, even if that "whatever" is an unexpected storm of cephalopods.

Football Cops - DIRECTV

We created a fake cop show starring Peyton and Eli Manning to promote DIRECTV during the NFL lockout.

Enhance Your Lighting - GE

We created a fun, infomercial-style ad to sell a new kind of smart lightbulb for GE.

#IWILLNOTWAIT - Environmental Defense Fund

We recreated a famous social experiment to make an urgent point about climate change.

Hunger Insurance - Snickers

We created a special Hunger Insurance just for gamers. If you have a “hunger accident” while gaming, you can file a claim with Snickers and we’ll give you a discounted Snickers.

One True Loyalty Program - Pedigree

We created a first-of-it’s-kind loyalty program that actually gave Pedigree customers loyalty in the form of a real life shelter dog.

What's The Matter With Owen - GE

GE is a great place for a young programmer like Owen to work. His family, friends, and the rest of the world just don’t know it yet.

Distraction-Friendly Fashion - Snickers

Hungry World Cup Fans can get so distracted by the action that they forget other important things in their lives. So we created a fashionable clothing line to help them enjoy match time and quality time with loved ones at the same time.

Khil Mi - End Allergies Together

When you have severe food allergies, eating the wrong thing can be deadly. To help people who don’t have food allergies understand what that feels like, we partnered with celebrity chef Ming Tsai to create the world’s most dangerous food truck.

Brilliant Machines - GE

Great machines from popular culture make a pilgrimage to join forces with the brilliant machines of GE.

Dream Fearlessly - American Family Insurance

American Family Insurance has made it their mission to help protect what people have achieved so they can fearlessly go after their dreams.

Instead of talking about helping people in our ads, we decided to dedicate the ads to actually helping real dreams come true.

Strength Tests - Degree

We created absurd “strength tests” for Degree for Men, featuring famed adventurer Bear Grylls.

Look On The Light Side - Maltesers

For the U.S. launch of the brand, we showed how Maltesers help you look on the light slide, even when you’re haunted by past awkwardness.

Tad Talks - Microsoft

Tad has some cloud solutions to sell you. But unlike the solutions offered by Microsoft, his are a bit out of date.

Love Letter To A Mountain - Burton

Print campaign for the Burton Women's Team.

Thrillingly Predictable - GE

GE creates the technology that helps our world work so predictably that an unwitting man could use it to make an unlikely escape that is thrillingly predictable.

Stunning Feats of Laundry - GE

GE wanted to showcase the awesome stain-fighting power of their new washers. So instead of the usual product demos, we created a site where people could challenge them with ridiculous stain scenarios.

Green Lantern Game - Milk

To convince teens that chocolate milk is the perfect post-workout drink we created a cutting-edge augmented reality game with a tie in to the Green Lantern movie. Using advanced technology that tracks player movements via their webcams, the game provides a series of specially designed challenges that allow players to see if they have what it takes join the Green Lantern Corps.

International Stories - GE

Mini-documentaries to highlight what GE is doing around the world.

Snickers Radio

Some Snickers radio ads, the first of which won a 2021 Radio Mercury Award for Creative Radio Spot.

Raining Octopuses - GE

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Football Cops - DIRECTV

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Enhance Your Lighting - GE

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#IWILLNOTWAIT - Environmental Defense Fund

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Hunger Insurance - Snickers

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One True Loyalty Program - Pedigree

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What's The Matter With Owen - GE

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Distraction-Friendly Fashion - Snickers

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Khil Mi - End Allergies Together

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Brilliant Machines - GE

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Dream Fearlessly - American Family Insurance

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Strength Tests - Degree

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Look On The Light Side - Maltesers

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Tad Talks - Microsoft

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Love Letter To A Mountain - Burton

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Thrillingly Predictable - GE

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Stunning Feats of Laundry - GE

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Green Lantern Game - Milk

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International Stories - GE

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Snickers Radio

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